The History of the Kanye West “Lucky Me I See Ghosts” Hoodie Merch

Lucky Me-I-See Ghost

Kanye West is known for his fashion ventures and collaborations, often incorporating his personal style and unique artistic vision into his clothing designs. One of his most popular pieces of merchandise is the “Lucky Me I See Ghosts” hoodie, which has become a staple in his fashion line. Here’s a brief history of the iconic hoodie:

The Birth of “Kids See Ghosts”

In 2018, Kanye West announced a collaborative album with Kid Cudi, titled “Kids See Ghosts.” The album’s cover art, designed by Takashi Murakami, features an image of the two artists in cartoon form, surrounded by vibrant colors and psychedelic patterns. The cover art quickly became a fan favorite, and West saw an opportunity to expand on its popularity.

The Debut of the Hoodie

In June 2018, Kanye West and Kid Cudi performed as “Kids See Ghosts” for the first time at the Camp Flog Gnaw music festival in Los Angeles. During the performance, West and Cudi donned matching “Lucky Me I See Ghosts” hoodies, which immediately caught the attention of fans and fashion enthusiasts alike.

The hoodie features the phrase “Lucky Me I See Ghosts” in bold, white letters against a black background, with a small “Kids See Ghosts” logo at the bottom. The design is simple yet striking, and the phrase “Lucky Me I See Ghosts” became a popular catchphrase among fans.

The Popularity of the Hoodie

After the Camp Flog Gnaw performance, the hoodie became a highly sought-after item. Fans clamored to get their hands on the hoodie, which quickly sold out. The hoodie’s popularity only increased when West and Cudi wore it again during their performance at Tyler, the Creator’s Camp Flog Gnaw festival later that year.

The hoodie has since become a staple in West’s fashion line, and it’s often seen on celebrities and fashion influencers. The hoodie’s popularity has even led to numerous knockoff versions being sold online.

The Meaning Behind the Phrase

The phrase “Lucky Me I See Ghosts” has a deeper meaning than just a catchy slogan. In an interview with Complex, Kid Cudi explained that the phrase represents his struggles with mental health and his ability to overcome them.

“I feel like I’m lucky because I can see the ghosts and talk to them,” Cudi said. “And a lot of people are scared of that. A lot of people run from that. But I embrace it.”

The phrase has resonated with fans who have also struggled with mental health issues and found comfort in Cudi’s music. The hoodie has become a symbol of hope and perseverance for many fans. You can also visit here Now

The Future of the Hoodie

The “Lucky Me I See Ghosts” hoodie shows no signs of slowing down in popularity. West continues to incorporate the design into his fashion line, releasing new colorways and variations on the original design.

In 2021, West released a limited edition “Kids See Ghosts” collection in collaboration with Gap, featuring the iconic hoodie in new colors and designs. The collection sold out almost immediately, demonstrating the enduring appeal of the “Lucky Me I See Ghosts” hoodie.


The “Lucky Me I See Ghosts” hoodie has become a cultural phenomenon, beloved by fans and fashion enthusiasts alike. Its popularity is a testament to Kanye West’s and Kid Cudi’s artistic vision and the profound impact their music has had on fans. As the hoodie continues to be a staple in West’s fashion line, it’s clear that it will remain a fan favorite for years to come.


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