Beauty And Personal Care Products Market Trends, Growth Overview, Report 2023-2028

Beauty And Personal Care Products Market

Industry Overview:

Beauty and personal care products are used for personal hygiene and beautification. It includes products as diverse as facial cleansing, cotton pads, deodorant, eyeliner, facial tissue, hair clippers, lip gloss, lipstick, lip balm, lotion, makeup, hand soap, facial cleanser, body wash, nail files, pomade, perfumes, shaving cream, moisturizer, toothpaste, shampoo.ย These are becoming an integral part of daily grooming among millennials.ย Beauty products incorporate all parts, ingredients, connected tools, implements, and tools and accessories utilized in conjunction with attention, aid, fragrance, haircare, and color product.ย These products are one of the fastest-growing consumer goods across the globe.

The latest report published by IMARC Group, titled,โ€œBeauty and Personal Care Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028โ€ย offers a comprehensive analysis of the industry, which comprises insights on the beauty and personal care products market trends. The report also includes competitor and regional analysis, and contemporary advancements in the market.ย The global beauty and personal care products market size reached US$ 481.6 Billion in 2022. Looking forward, IMARC Group expects the market toย reach US$ 787.8 Billion by 2028,ย exhibiting aย growth rate (CAGR) of 5.12% during 2023-2028.

Industry Growth:

The global market is majorly driven by the rising consciousness of consumers about their appearance. In line with this, the introduction of cosmetics with natural, non-toxic, and organic ingredients is positively influencing the market. Furthermore, the easy availability of these cosmetic items through various sales channels such as specialty stores, pharmacies, and beauty salons is creating a positive outlook for the market.

Apart from this, the increasing focus of male consumers on skincare and grooming to enhance their physical appearance and take better care of their skin is offering lucrative opportunities to the market players. Growing investments in the research and development of new and effective offerings are catalyzing the market.

Moreover, the escalating consumer awareness about using cosmetics that are vegan, organic, natural, and, at the same time, good for the planet has encouraged manufacturers to launch new offerings and expand their footprint. Besides this, the increasing number of players offering clean and organic beauty and personal care products is strengthening the market.ย Skincare products have numerous benefits and functions, such as rejuvenating and protecting the skin, treating wrinkles and signs of aging, reducing acne, and lightening spots, and keeping the skin healthy and young. These benefits are favoring the market growth. Additionally, inflating disposable income and the rising number of working women are providing a boost to the market.

Competitive Landscape with Key Players:

  • Avon Products (Natura & Co)
  • Beiersdorf AG
  • Colgate-Palmolive Company
  • Johnson & Johnson
  • Kao Corporation
  • Lโ€™Orรฉal S.A
  • Mary Kay Inc
  • Procter & Gamble Company
  • Revlon, Inc. (MacAndrews & Forbes)
  • Shiseido Company Limited
  • The Estรฉe Lauder Companies Inc.
  • Unilever plc

Key Marketย Segmentation:


  • Conventional
  • Organic


  • Skin Care
  • Hair Care
  • Color Cosmetics
  • Fragrances
  • Others


  • Mass Products
  • Premium Products

Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • E-commerce
  • Others

End User:

  • Male
  • Female


  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key Highlights of the Report:

  • Market Performance
  • Market Outlookย 
  • Porterโ€™s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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